Choose You, Choose your peace of mind
Choose You is a campaign encouraging teens to focus on the things that matter most and avoid vapes. As part of this initiative, we have developed an engaging animation that sheds light on the intricate ways nicotine impacts your brain chemistry. Although quitting vapes can be hard, it can improve your mental health as much as antidepressants.
We started by exploring several character designs, trying out different artistic styles.
After finalizing the characters to our satisfaction, we consistently applied the same style throughout the entire set of styleframes.
