Google, Methodology
Working with Across The Pond to create this infographic video, explaining how Google co-viewing metrics on YouTube work. This invaluable tool provides you with enhanced audience insights, enabling you to measure and strategically plan for increased impressions and extended reach through Connected TV (CTV) platforms.
Crafting styleframes constitutes a pivotal phase in our project workflow. This is where we engage in experimentation and fine-tune the visual style. Below you can see how the color scheme changed from the first round of styleframes to the last. We started with a significantly brighter approach and subsequently refined it to adopt a more subdued, gentle aesthetic.
First round of styleframes
Last round of styleframes
