STC Digital Experience at MWC 2023
In 2023, we were privileged to design and animate large format immersive information displays for the pavilion of STC, Saudi Arabia's largest telecom operator, at the Mobile World Congress in Barcelona, Spain.
During the event, STC aimed to not only highlight their cutting-edge technologies but also share the narrative of their digital transformation journey. Through our animated displays, we skillfully portrayed STC's rich history, illustrating their evolution in the digital landscape. Our work successfully conveyed their experience and achievements, solidifying STC's position as a pioneering force in digital transformation within the Middle East.
Client: Envy Create/Ericsson
Creative Direction: Tim Brown at Sheen
Concept, Design and Animation: Ginger Fox Studios
We began the project by exploring various styles, seeking to create a vibrant backdrop reminiscent of space. Our goal was to convey a sense of limitless possibilities and reflect interconnectedness.
We decided on a style that blends organic movement and elements symbolizing technology, incorporating a contrasting foreground animation with a subtle neon glow.